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Insights for the right match
Practical guides from the field on celebrity partnerships, influencer marketing and PR.
8 September 2026 · 3 min read
A Brand's Guide to Celebrity Partnerships
What happens between the first offer email and launch day? What to watch for in budget, contracts and usage rights.
27 August 2026 · 2 min read
How to Choose the Right Celebrity for Your Campaign
Follower count is the most misleading metric. How to choose on audience fit, credibility and past partnerships.
14 August 2026 · 2 min read
Influencer or Celebrity? Deciding by Budget
One celebrity or several creators for the same budget? Strengths and weaknesses of each model.
12 September 2026 · 5 min read
What Does a Celebrity Campaign Actually Cost?
There is no single number — but the line items are predictable. What drives the talent fee up, and where you can genuinely save.
10 September 2026 · 6 min read
Seven Clauses Brands Forget in Talent Contracts
Most problems don't start on set — they start in the gaps in the contract. From usage rights to the morality clause.
5 September 2026 · 5 min read
How to Tell Whether a Partnership Actually Worked
Likes are the most misleading number on the screen. Here's what actually tells you whether the campaign moved anything.
28 August 2026 · 4 min read
Instagram, TikTok or YouTube: Where Does Your Campaign Belong?
Publishing the same cut on all three is the most common mistake. Each platform is watched differently and rewards a different format.
20 August 2026 · 5 min read
Athlete Sponsorship: A Starting Guide for Brands
Putting a logo on a shirt is not the same as sponsoring an athlete. Season calendars, performance risk and club permissions all change the rules.
12 August 2026 · 5 min read
What to Do When Your Talent Ends Up in a Scandal
Every brand's nightmare: your campaign is live and the name is suddenly in the headlines. Panic decisions usually make it worse.
4 August 2026 · 4 min read
Brand Ambassador or One-Off Partnership?
A single post or a year-long relationship? The cost and the payoff are completely different. Here's how to tell which one fits.