Strategy · 27 August 2026 · 2 min read
How to Choose the Right Celebrity for Your Campaign
Follower count is the most misleading metric. How to choose on audience fit, credibility and past partnerships.
Audience fit
Do the talent's followers match your customers' age, city and interests? A big but irrelevant audience earns less than a small, right one.
Credibility
The audience has to believe the talent would really use the product. Pairing a luxury brand with someone who constantly posts discount codes weakens the message.
Past partnerships
Have they worked with competitors in the past year, or do they post ads too often? Both directly affect how believable your campaign is.