Four fields, one team

We start by listening to the campaign: what you sell, who you want to reach, what your budget is. Then we build a shortlist based on audience fit. Once you choose, we handle the negotiation, the contract, the shoot coordination and the rollout. You deal with one team throughout.

On audience fit and credibility, not follower counts. A cosmetics brand and a tech start-up don't share an audience or a voice. We recommend the name that matches your tone and the people you want to reach — not whoever is trending.

It depends on the goal. For broad awareness and trust, a well-known name works; for conversion and intimacy inside a specific community, a creator usually performs better. In many campaigns the strongest result comes from combining the two.

We prepare and negotiate the contract: which channels, for how long, in which territories, exclusivity terms and the content approval process are all set out up front. Most unpleasant surprises come from leaving exactly these clauses vague.

Every partnership is reported with reach, engagement and conversion data. We don't call work that looks nice but delivers nothing good work — we tell you plainly what worked and what didn't.

Both. We coordinate commercials and content shoots, arrange event appearances, and handle press relations and image management. Our job doesn't end at picking a name — the same team stays on it until the campaign is live and reported.